About us
A commerce platform built specifically for eyewear.
We help opticians and online eyewear brands sell smarter — across every place a customer meets a frame.
Our story
TrynShop started after watching independent opticians and online eyewear brands juggle five different tools just to take a single order. There was no single place for try-on, prescription capture, catalog management and in-store fitting. So we built one.
Today TrynShop powers more than 500 eyewear brands across 30+ countries — from neighborhood opticians to multi-store chains.
Our mission
Help every eyewear retailer give customers a confident, delightful way to choose their next pair of glasses — whether they shop online from the couch, on their phone in a coffee shop, or walk into a store.
We want eyewear shopping to feel as effortless as picking out a song — and we want the retailer behind it to look great doing it.
What we believe
Values that shape the product
Made with opticians
We build with the people who actually sell eyewear — every feature ships after real-world testing in stores and online.
Ship fast, ship clean
Go from signup to live try-on in days. No long onboarding, no hidden setup fees.
Online and in store
One catalog, three surfaces — your website, mobile and physical store all stay in sync.
Built to be trusted
Customer data stays yours. Privacy and reliability are not afterthoughts.
Friendly support
Real humans with real product knowledge — available when you need them.
Premium by default
A polished experience for your shoppers, without you having to design or build it.